Here is a list of best practices to avoid any bad effects on your Google Search behavior whileĭon't show one set of URLs to Googlebot, and a different set to humans. Probably index the eventual updates you make to your site fairly quickly after you've In addition, if we crawl your site often enough to detect and index your experiment, we'll "Buy now!"), can have a surprising impact on users' interactions with your page,īut often have little or no impact on that page's search result snippet or ranking. The size, color, or placement of a button or image, or the text of your "call to action" ("Add You can use JavaScript to decide which variation to display.ĭepending on what types of content you're testing, it may not even matter much if GoogleĬrawls or indexes some of your content variations while you're testing. You can also run tests without changing the URL by inserting variations dynamically on the When users try to access the original URL, you redirect some of them toĮach of the variation URLs and then compare users' behavior to see which page is most You can run tests by creating multiple versions of a page, each with its own URL. (parts of a page, entire pages, or entire multi-page flows), and track which version is most You can use software to compare behavior with different variations of your pages To the rest of the page, helping it draw attention? Is a new font easier to readĪnd so should be used everywhere? Or is the benefit that the button font looks different Looking for the impact of each change as well as potential synergies between the changes.įor example, you might try several fonts for a button, but also try changing (and notĬhanging) the font of the rest of the page at the same time. Multivariate testing is where you test more than one type of change at a time,.You may test different fonts on a button to see if you can increase button clicks. A/B testing is where you test two (or more) variations of a change.Website) and collect data about how users react to each version. Website testing is when you try out different versions of your website (or a part of your It does not give instructions on how toīuild or design tests, but you can find more resources about testing at the end of this page. Minimal impact on your Google Search performance. This page covers how to ensure that testing variations in page content or page URLs has Minimize A/B testing impact in Google Search
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